Built for lips.
Built to be seen.
The high-performance, lip-exclusive beauty house. Engineered to deliver 25-hour transfer-proof endurance built entirely on a clean, vegan, minimalist formula foundation.
Beauty brands
sell lips.
We built a brand
around them.
Pretty Smack Society is a lip-exclusive beauty house, built to own one of beauty's most expressive categories rather than disappear inside a full-face assortment.
Lip-Exclusive
A focused assortment built entirely around the mouth — matte, gloss, tint, liner, scrub.
Culture-Led
Bold shade stories, unapologetic identity, and a brand voice designed to be remembered.
High-Performance
Endurance without the baggage. A clean, micro-refined matrix that delivers 25-hour transfer-proof wear while completely eliminating carbon black, cyclic silicones, and parabens.
Where power starts at the lips.
The lip authority.
Pretty Smack Society is a lip-exclusive beauty house built for bold, unapologetic women. What began with one mission — high-performance lip color that celebrates the feature women are told to minimize — has evolved into a distinct beauty universe where power starts at the lips.
Members
A society model with subscriptions and member picks
Affiliates
A creator network that markets the shelf for you
Repeat
Shade-loyal buyers who repurchase, not trial
Shannon Mack
Founder · Media Personality · Brand Builder
Shannon Mack is a powerhouse media entrepreneur who built Pretty Smack Society out of raw resilience. Before driving over 1.9M views to her digital ecosystem, she was a struggling Uber driver in Los Angeles, sleeping in her car to keep the dream alive. Shannon literally built this beauty house from the pavement up — testing formulas, studying demographic habits, and building a community shade by shade, wear test by wear test.
Combined social following
TikTok
Views in the last 30 days
Today, she channels that exact unstoppable endurance into engineering high-performance cosmetic assets. Shannon pairs her background in media with an executive eye for product compliance, turning cultural stories into pure consumer attention. This multi-platform digital ecosystem delivers a high-velocity stream of direct target demand that translates seamlessly straight to retail shelves.
The hero product
Midnight Matte Liquid Lipstick Best Sellers
25-hour
wear
Transfer
proof
Vegan
formula
Cruelty
free
Non-drying
comfort
High
pigment
6.6 mL
net fill
$25
MSRP
Vetted Compliance: Formulated entirely without the 2,700+ blacklisted clean beauty chemical fillers.
Lightly chocolate scented
All 10 shades
Working Girl
Terracotta clay
Voluptuous
Rich red
Sophisticated
Deep brown
Enchanting
Metallic bronze
Enticing
Smoked plum
Brave
Jet black
Ladylike
Classic nude
Hottie
Neon hot pink
One of a Kind
Emerald green
Baddie
Warm coral
Working Girl
Terracotta clay
Voluptuous
Rich red
Sophisticated
Deep brown
Enchanting
Metallic bronze
Enticing
Smoked plum
Brave
Jet black
Ladylike
Classic nude
Hottie
Neon hot pink
One of a Kind
Emerald green
Baddie
Warm coral
Working Girl
Terracotta clay
Voluptuous
Rich red
Sophisticated
Deep brown
Enchanting
Metallic bronze
Enticing
Smoked plum
Brave
Jet black
Ladylike
Classic nude
Hottie
Neon hot pink
One of a Kind
Emerald green
Baddie
Warm coral
Ten shades in the hero line, engineered as a complete merchandising story: deep browns, true reds, terracotta nudes, plums, and one neon pink that sells the fixture.
Real women. Real results.
★★★★★
"Twelve-hour shift, masks on and off, coffee at 2am. The red faded maybe 10% by morning — never crusty, never patchy."
Raven T. · Voluptuous
★★★★★
"The one nude that doesn't wash me out. Full coverage in a single pass and it stayed through lunch, a client call, and the train home."
Kara B. · Working Girl
★★★★★
"One coat is opaque plum, no streaks. I ate a full dinner and the napkin came back clean."
Antoinette B. · Enticing
★★★★★
"I applied it once at the booth and forgot to touch up. Six hours later the deep red was still turning heads — no transfer, no cracking."
Monica S. · Voluptuous
★★★★★
"I tried three shades back to back and every single one went on smooth and opaque in one pass. The liquid formula dries down matte without that tight, cracked feeling."
Jomaris R. · Midnight Matte Trio
★★★★★
"I'm in the bakery from 5 a.m. piping cookies, and Baddie is the only lipstick that survives it. That warm coral stays put through tastings, steam, and a full day of orders — I never reapply."
Nicole — Just a Pinch Sweet Treats · Baddie
Audience & buying power
Demand signal by category interest
Verified wear window
Shades in the hero line
Units per shade MOQ
Who buys
Beauty-forward buyers, working professionals, and trendsetters shopping specifically for long-wear performance lip cosmetics — the customer who repurchases a shade rather than trialing a new brand every season.
Direct-to-consumer momentum
An owned storefront already converting at full price with repeat, shade-loyal buyers.
Viral social engagement
Wear-test content routinely drives six-figure organic view counts on TikTok and Facebook.
Opening wholesale program
- Minimum Order Quantity
- 500 units per shade
- Opening Assortment
- 2+ shades minimum (1,000+ units total order)
- Barcode Compliance
- 100% GS1-registered UPC / GTIN-12 compliant — pre-labeled per variant for automated scanning
- Logistics & Fulfillment
- Factory-direct drop-shipping and confidential blind shipping.
- Target MSRP
- $25.00 — tiered volume rates and retail margins on request
- Production Model
- Custom made-to-order
- Lead Time
- 6–8 weeks from receipt of deposit (Highly accelerated timelines available for established contract accounts)
- Payment Terms
- 50% deposit to initiate production; balance due prior to factory shipment
All terms are standard opening parameters. Tiered volume pricing, custom assortments, and subscription-box program rates are quoted per account.
Request your
wholesale samples.
Interested in experiencing Pretty Smack firsthand? Tell us a little about your business and our team will follow up regarding sample availability.
Wholesale Buyer Kit
📥Download Wholesale Linesheet (PDF)