Brave — Midnight Matte
The Midnight Matte Collection (matte lipstick)

Brave

A black for the front row.

★★★★★4.8 · 10 reviews
$25Matte Liquid Lipstick

The Midnight Matte Collection is our full-pigment, all-night liquid lipstick — cushioned on the lip, locked in place, never chalky. Lightly chocolate-scented, non-drying, and formulated with squalane and shea butter so the color stays comfortable for up to 24 hours without reapplying. Vegan, cruelty-free, and transfer-proof once set.

The Shade

A true jet-black matte with a soft, suede-like depth. The ultimate statement shade for lips that refuse to blend in.

Matte · jet black

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Up to 24 hours transfer-proof wear without reapplying · Vegan · Cruelty-free

Shade Gallery

Brave in motion.

Brave — Midnight Matte liquid lipstick with swatch
Video
Video
Customer applying Brave black matte

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Ingredients

Clean formula. Loud finish.

  • Isododecane
  • Dimethicone
  • Microcrystalline Wax
  • Bentonite
  • Methyl Methacrylate Crosspolymer
  • Polymethylsilsesquioxane
  • Propylene Carbonate
  • Phenoxyethanol
  • May Contain (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499)
  • Mica (CI 77091)
  • Red 6 (CI 15850)
  • Red 28 Lake (CI 45410)
  • Titanium Dioxide (CI 77891)
  • Yellow 6 Lake (CI 15985)
  • Yellow 5 Lake (CI 19140)
  • Manganese Violet (CI 73360)
  • Bismuth Oxychloride (CI 77163)
  • Blue 1 Lake (CI 42090)
  • Red 7 (CI 15850)
  • Red 30 Lake (CI 73360)
  • Orange 5 (CI 45370)
  • Red 21 (CI 45380)
  • Red 21 Lake (CI 45380)
  • Red 22 (CI 45380)
  • Red 33 (CI 17200)
  • Red 36 (CI 12085)

Vegan · Cruelty-free · Never tested on animals

How to wear it

The ritual.

  1. 1Prep lips with PoutFrost Lip Scrub for a smooth base.
  2. 2Line the lip with a Velvet Trace Liner in a complementary shade.
  3. 3Apply Midnight Matte from the center outward in a single, even coat.
  4. 4Let set for 60 seconds — do not press lips together while it sets.
  5. 5Kiss loud.
The Voices

10 reviews · 4.8 out of 5

★★★★★
★★★★★2 weeks ago

A true black, no gray cast

Most black lipsticks dry down to a dusty charcoal. This one stays jet black with a suede softness.

Xiomara P.
★★★★★3 weeks ago

Opaque without layering

One coat and my lips were solid black. No thin spots, no need to build it up and risk cracking.

Devin R.
★★★★★1 month ago

Concert-tested

Front row, sweaty, screaming for two hours. The black stayed put and didn't feather into my skin.

Lena K.
★★★★1 month ago

Precision required

With black, any wobble shows. Line it first and wipe the edges — then it looks razor sharp.

Aubrey T.
★★★★★2 months ago

Soft, not gothic-dry

I braced for the crusty black-lipstick feel and got a cushioned matte instead. Wore it six hours comfortably.

Nadia F.
★★★★★2 months ago

Editorial in every photo

The flat black finish photographs like a magazine page. It swallows light in the best way.

Cierra M.
★★★★★3 months ago

Doesn't transfer onto my mask

Black transfer would be catastrophic. After it set, my mask stayed clean.

Vanessa O.
★★★★★3 months ago

Great under a clear gloss

Black matte alone is a mood, but with a shimmer topper it turns into liquid onyx.

Hallie B.
★★★★4 months ago

Removal takes a minute

Worth it, but budget two passes with a balm-based cleanser. It's genuinely long-wear.

Jessa W.
★★★★★5 months ago

The boldest thing I own

I'm shy and this made me talk to strangers. Nothing else in the collection hits like the black.

Rocío G.