★★★★★2 weeks ago
Smokey plum done right
It's purple with a gray smoke over it — moody and rich instead of a bright grape. Exactly the fall lip I wanted.
— Alina D.
The Midnight Matte Collection (matte lipstick)
Enticing
A berry that pulls people in.
★★★★★4.8 · 10 reviews
$25Matte Liquid Lipstick
The Midnight Matte Collection is our full-pigment, all-night liquid lipstick — cushioned on the lip, locked in place, never chalky. Lightly chocolate-scented, non-drying, and formulated with squalane and shea butter so the color stays comfortable for up to 24 hours without reapplying. Vegan, cruelty-free, and transfer-proof once set.
The Shade
A smokey plum deep purple that reads rich, moody, and impossible to put down. The customer fave for a reason.
Velvet matte · smokey plum purple
Up to 24 hours transfer-proof wear without reapplying · Vegan · Cruelty-free
Shade Gallery
Enticing in motion.
← Swipe →
Ingredients
Clean formula. Loud finish.
- Isododecane
- Dimethicone
- Microcrystalline Wax
- Bentonite
- Methyl Methacrylate Crosspolymer
- Polymethylsilsesquioxane
- Propylene Carbonate
- Phenoxyethanol
- May Contain (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499)
- Mica (CI 77091)
- Red 6 (CI 15850)
- Red 28 Lake (CI 45410)
- Titanium Dioxide (CI 77891)
- Yellow 6 Lake (CI 15985)
- Yellow 5 Lake (CI 19140)
- Manganese Violet (CI 73360)
- Bismuth Oxychloride (CI 77163)
- Blue 1 Lake (CI 42090)
- Red 7 (CI 15850)
- Red 30 Lake (CI 73360)
- Orange 5 (CI 45370)
- Red 21 (CI 45380)
- Red 21 Lake (CI 45380)
- Red 22 (CI 45380)
- Red 33 (CI 17200)
- Red 36 (CI 12085)
Vegan · Cruelty-free · Never tested on animals
How to wear it
The ritual.
- 1Prep lips with PoutFrost Lip Scrub for a smooth base.
- 2Line the lip with a Velvet Trace Liner in a complementary shade.
- 3Apply Midnight Matte from the center outward in a single, even coat.
- 4Let set for 60 seconds — do not press lips together while it sets.
- 5Kiss loud.
The Voices
10 reviews · 4.8 out of 5
★★★★★3 weeks ago
Deep plum that stays even
Dark purples usually go blotchy as they wear. This one faded evenly and never left a weird outline.
— Cherelle A.
★★★★★1 month ago
Vampy without the effort
One coat and my whole face looks styled. The plum makes plain black clothes feel intentional.
— Wren S.
★★★★★1 month ago
Darker in person
It swatches plum and wears nearly wine-purple. I love it, but it's a real statement, not a soft berry.
— Marnie H.
★★★★★2 months ago
Perfect for cold-weather nights
The smoky depth looks incredible under bar lighting. Held through dinner and two drinks.
— Tanya E.
★★★★★2 months ago
Not drying at all
Deep shades usually leave my lips tight. This plum stayed cushioned the entire night.
— Kalinda R.
★★★★★3 months ago
Plum that suits pale skin
I was worried it'd look bruised on me. The gray in it keeps it chic rather than harsh.
— Odette M.
★★★★★3 months ago
My most-complimented shade
Three strangers in one week. Something about that smokey purple stops people.
— Britt N.
★★★★★4 months ago
Line it for the cleanest look
With a color this deep the border matters. A plum liner underneath makes it look professional.
— Zoya P.
★★★★★5 months ago
Moody but wearable
I wear it to work with a bare face and it still reads polished, not costume.
— Elise T.
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