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Voluptuous — Midnight Matte
The Midnight Matte Collection (matte lipstick)

Voluptuous

A rich deep red that commands the room.

★★★★★4.8 · 20 reviews
$25Matte Liquid Lipstick

The Midnight Matte Collection is our full-pigment, all-night liquid lipstick — cushioned on the lip, locked in place, never chalky. Lightly chocolate-scented, non-drying, and formulated with squalane and shea butter so the color stays comfortable for up to 24 hours without reapplying. Vegan, cruelty-free, and transfer-proof once set.

The Shade

Rich, deep true red with a plush velvet finish. Bold, unbothered, unforgettable.

Velvet matte · deep red

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Up to 24 hours transfer-proof wear without reapplying · Vegan · Cruelty-free

Shade Gallery

Voluptuous in motion.

Voluptuous — Midnight Matte liquid lipstick with swatch
Voluptuous — rich deep red matte lipstick
Video
Video
Customer wearing Voluptuous — rich deep red

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Ingredients

Clean formula. Loud finish.

  • Isododecane
  • Dimethicone
  • Microcrystalline Wax
  • Bentonite
  • Methyl Methacrylate Crosspolymer
  • Polymethylsilsesquioxane
  • Propylene Carbonate
  • Phenoxyethanol
  • May Contain (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499)
  • Mica (CI 77091)
  • Red 6 (CI 15850)
  • Red 28 Lake (CI 45410)
  • Titanium Dioxide (CI 77891)
  • Yellow 6 Lake (CI 15985)
  • Yellow 5 Lake (CI 19140)
  • Manganese Violet (CI 73360)
  • Bismuth Oxychloride (CI 77163)
  • Blue 1 Lake (CI 42090)
  • Red 7 (CI 15850)
  • Red 30 Lake (CI 73360)
  • Orange 5 (CI 45370)
  • Red 21 (CI 45380)
  • Red 21 Lake (CI 45380)
  • Red 22 (CI 45380)
  • Red 33 (CI 17200)
  • Red 36 (CI 12085)

Vegan · Cruelty-free · Never tested on animals

How to wear it

The ritual.

  1. 1Prep lips with PoutFrost Lip Scrub for a smooth base.
  2. 2Line the lip with a Velvet Trace Liner in a complementary shade.
  3. 3Apply Midnight Matte from the center outward in a single, even coat.
  4. 4Let set for 60 seconds — do not press lips together while it sets.
  5. 5Kiss loud.
The Voices

20 reviews · 4.8 out of 5

★★★★★
★★★★★2 weeks ago

The deep red I stopped searching for

Every 'true red' I've bought leaned orange on me. This one is deep, blue-toned enough to make my teeth look whiter, and it never turned brick by hour six.

— Danielle R.
★★★★★3 weeks ago

Wine dinner, still perfect

Drank an actual glass of cabernet in this and the red on my lips was still the darker of the two. Zero ring around the edges.

— Tasha M.
★★★★★1 month ago

Gorgeous, give it the full minute

The depth of the red is unreal but it needs the 60 seconds to set. I rushed it once and got a print on my glass. My fault, not the formula's.

— Jordan A.
★★★★★1 month ago

Photographs like a film still

Deep reds usually go flat in pictures. This one keeps its dimension — you can see the velvet in the photos from my sister's engagement party.

— Nia C.
★★★★★1 month ago

Grown-woman red

Not a bright cherry, not a brown. It's that rich burgundy-leaning red that makes a plain black dress look like an event.

— Monica S.
★★★★★1 month ago

Deep enough for my skin tone

I'm deep brown and most reds disappear or go clownish. This one has real weight to it and sits gorgeous against my complexion.

— Keisha B.
★★★★★2 months ago

One coat is plenty

The pigment load on this red is heavy in the best way. One pass and it's opaque — no patchy spots in the center of my lip.

— Alicia W.
★★★★★2 months ago

Survived a 12-hour shift

Charting, masks on and off, coffee at 2am. The red faded maybe 10% by morning and never went crusty.

— Raven T.
★★★★★2 months ago

Stains a little

After removal there's a soft rosy tint left behind for an hour or so. Honestly I like it, but wanted people to know.

— Chantal P.
★★★★★2 months ago

My husband noticed

He does not notice anything. He noticed this red. That's the whole review.

— Brianna L.
★★★★★3 months ago

Doesn't bleed on me

Deep reds always crept into my lip lines by lunch. Lined with a liner and this one stayed exactly inside the border all day.

— Simone H.
★★★★★3 months ago

Cool-toned and I love that

It's a red with a blue whisper in it, not a warm tomato. Perfect against my olive skin without going muddy.

— Jasmine K.
★★★★★3 months ago

Holiday shade all year

Bought it for December, still wearing it in spring with a white tee. The depth keeps it from feeling costumey.

— Tiffany G.
★★★★★3 months ago

Rich, just be neat with it

With a color this saturated you want a clean edge. A little concealer around the outside and it's flawless.

— Nicole D.
★★★★★4 months ago

No dry patches on a deep shade

Dark reds normally cling to the flaky spot on my bottom lip. This one melted right over it and stayed even.

— Lauren M.
★★★★★4 months ago

Bold without being loud

It's a serious red — the kind that reads confident in a meeting instead of costume. I get compliments from people twice my age.

— Destiny F.
★★★★★4 months ago

Made my whole face look done

Mascara and this red is my entire routine now. The saturation does the work of a full beat.

— Gabrielle N.
★★★★★5 months ago

Kissed my kid, still on

Bedtime cheek kisses left zero red smudges on her face. First deep red I've owned that passed that test.

— Kayla J.
★★★★★5 months ago

Repurchased before I ran out

I keep one in the car and one in my bag. The red is that specific — I can't swap it for anything else in my drawer.

— Morgan E.
★★★★★6 months ago

Velvet, not chalk

Deep shades usually go powdery on me. This dries down soft and cushioned, like suede instead of chalkboard.

— Paige C.
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