Brown Sugar Trace
A Fine Line + Working Girl
Same brick-brown outline, blurred softer for a lived-in clay stain.
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Where Power
Starts at the Lips.
A lip-exclusive beauty house. Bold shades, cult formulas, and a monthly ritual for the loudest mouths in the room.
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Certified VeganClean FormulaLip ExclusiveCruelty-Free
Society Love
The matte reviews are in.
★★★★★★★★★★
Nothing on my glass
“Drank wine all night in Hottie and there wasn't a single mark on my glass. It just doesn't transfer, period.”
Toni M. · Hottie
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★★★★★★★★★★
Felt so pretty in this
“Voluptuous made my lips AND my teeth pop. I caught myself smiling at my own reflection all night.”
Danielle R. · Voluptuous
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★★★★★★★★★★
Didn't dry me out
“It didn't dry my lips out like that other brand I used to swear by. Wore it through a full workday and my lips still felt soft.”
Camille B. · Working Girl
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★★★★★★★★★★
Ate, drank, still on
“Had coffee, lunch, and another coffee. Didn't have to reapply once. My lips didn't feel crusty by the end of the day either.”
Renata M. · Sophisticated
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★★★★★★★★★★
My first matte ever
“Met the owner at her pop-up and she was the sweetest. First time I ever wore a matte lip and I felt SO good in it. I'm hooked.”
Priya N. · Enticing
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★★★★★★★★★★
Couldn't believe how long it lasted
“I put it on at noon and it was still on after dinner. I honestly couldn't believe how long it stays on my lips.”
Skye M. · One of a Kind
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Celebrity Approved
Stars wear Pretty Smack.
Spotted on the stars — the shades celebrities reach for when the cameras are rolling.
Celebrity approved
SheLea Frazier McDonald
Singer · Actress
@sheleamusic
Wearing: Working Girl
Own this shadeMore celebrity faces of the Society
LeLee
Founding Member of R&B group SWV
Lip combo feat. Enticing
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Tifa
Dancehall Artist
Hottie
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Tanya Stephens
Dancehall/Reggae Legend
Voluptuous
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Tifa
Dancehall Artist
Ladylike
Shop this shade
LeLee
Founding Member of R&B group SWV
Lip combo feat. Enticing
Shop this shade
Tifa
Dancehall Artist
Hottie
Shop this shade
Tanya Stephens
Dancehall/Reggae Legend
Voluptuous
Shop this shade
Tifa
Dancehall Artist
Ladylike
Shop this shade
LeLee
Founding Member of R&B group SWV
Lip combo feat. Enticing
Shop this shade
Tifa
Dancehall Artist
Hottie
Shop this shade
Tanya Stephens
Dancehall/Reggae Legend
Voluptuous
Shop this shade
Tifa
Dancehall Artist
Ladylike
Shop this shade
LeLee
Founding Member of R&B group SWV
Lip combo feat. Enticing
Shop this shade
Tifa
Dancehall Artist
Hottie
Shop this shade
Tanya Stephens
Dancehall/Reggae Legend
Voluptuous
Shop this shade
Tifa
Dancehall Artist
Ladylike
Shop this shade
Society Merch
Wear the Society.
Members-favorite bundle · while supplies last
Lana’s Duo.
The two Midnight Mattes Lana wears on repeat — terracotta clay brown and hot pink. Sold as a set for one week only, then it’s gone.
$40$50Save $10
Limited drop
Offer ends in
One set per member · Not restocking at this price
How We Layer
Lip Combos That Smack
Real pairings, real mouths. Watch how Society members mix matte, gloss, liner, and tint to build a lip that hits different.
View all combos← Swipe →
From the Comments
The comments don't lie.
matte lipstick
The Midnight Matte Collection
10 matte shades. All night.
Lightly chocolate-scented, non-drying liquid lipstick. Full pigment that lasts up to 24 hours without reapplying and won't transfer — $25 each. Each shade sold separately.
View the full collection →
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lip liner
Velvet Trace
Line the pout.
Creamy, long-wear pencils with a thick, smooth tip that glides on without skipping. Each liner comes with a custom sharpener designed for the thick pencil barrel.
View the full collection →
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lip gloss
The Uptown Luxe Lip Drip Collection
Ten glosses. One borough.
An ode to Uptown Bronx — each gloss is named after a section of the Uptown part of The Bronx. Cushiony, vegan shine infused with shea butter and vitamin E — $22 each.
View the full collection →
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glossy lip tint
Tint Drip
Three tints. One juicy glow.
Sheer-but-buildable color with a light, glossy finish. This glossy lip tint lays down a thin, non-sticky veil of shine with just a hint of color — wear it sheer for bare-face days or layer it when you want more.
View the full collection →
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tinted lip balm
Barely Smack
Barely there. Definitely Smack.
Looks like lipstick. Feels like balm. Wears like barely anything — a luxury tinted lip balm with a sheer wash of color. Seven launch shades, coming soon.
View the full collection →
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lip scrub
PoutFrost
Buff the pout.
Sugar scrub that preps lips for color. Strawberry — $21.
View the full collection →
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The Monthly Ritual
Join the Society.
Two ways in. One Society. Pick the key or let us curate the box.
Society Member
$11.00/ month
For the woman who wants in.
- 10% off every Pretty Smack purchase
- Member-only drops & sales
- 24-hour early access to new launches
- Birthday perk
- Exclusive Society access
Most kissed
The Society Box
$31.00/ month
The full Pretty Smack Society experience.
- 2 full-size Pretty Smack products every month
- At least $75 value every month
- Everything included in Society Member
- 15% off additional Pretty Smack purchases
- 48-hour early access to new launches
- Occasional Society-exclusive products & shades
- Delivered in our signature Society Box
The Invitation
Your lips are already
the loudest thing in the room.
Join the Society. Get monthly drops, members-only shades, and the box everyone will ask about.
No spam. Just kisses.
